My SEO Blog

What is Technical SEO?? Technical seo refers to the process of optimizing a website for crawling and indexing. It can be further defined as optimizing a website such that search engines can crawl, interpret and index effectively. In other terms “ Technical SEO ” makes a website crawler friendly. Search engines have their own way of interpreting a website and consider a lot of on-page and off-page activities of the particular site and crawl through it to determine its position on SERPs . All the Digital Marketing Companies strive hard to get to the #1 Position in serps and take a lot of measures to get there. Let us take a brief note on SEO. On-Page Optimizations : It refers to the process of optimizing a website without any flaws in design, content, images  and the over-all structure. On-page optimization includes : Keyword Research, Optimizing Title, Meta tags, image optimizations, generating sitemap, setting up robot.txt file etc.., In short on-page refers to the over-...

                      Accelerated Mobile Pages, the modern Need of website optimization. With almost 80% of search queries coming from mobile platforms, Google has been implementing new ways to make the mobile search experience more streamlined and convenient for its users. One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP). AMP, short for Accelerated Mobile Pages, is an open-source initiative and format by Google with the aim to speed up the web experience for mobile users. AMP pages are essentially stripped down versions of pages which are optimized to load fast on mobile devices. How do Accelerated Mobile Pages work? Unlike its direct competitor (Facebook Instant Articles), AMP is an open-source framework which is very easy to access. A page can be AMP-enabled by modifying the website’s HTML code with certain spec...

                                                  Top 3 Essential Google Ranking Factors In November 2010, Matt Cutts announced at PubCon that they had over 200 Google ranking factors, with each having fifty or more variations. Of those 200, here in this blog I present to you three most important Google ranking factors. 1) Content If you want to know how to improve your Google search rankings , content is your main asset. There are two things Google values in content most: its quality and the ability to satisfy user search intent. You need to max out both in order to win the ranking game; neglect even one of the two, and you’ll be outclassed by countless websites who have invested in both. Content comes in all forms: ...

             Content Marketing Undeniably The Emperor of Digital Marketing Most marketers are aware of the phrase “content is king”, yet the importance of content marketing continues to be underestimated. Let us know the importance of content marketing and how it is a major in digital marketing. Definition of Content Marketing Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to market itself. Content marketing looks like stories, which can take many forms. Some of the most common include:                 Infographics            ...

Google SearchLiaison recently tweeted about the latest google update called, “Florida 2”. It also stated in a tweet on March 13th that, “This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before.” Also Sullivan offered the previous guidance from March 12, 2018 on broad core    updates. Here’s what that tweet said: “There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” This may mean the current update about google is more inclined towards better content and hence better ranking. Lets just have a look on everything about the Google algorithms, its history and present. Google changes its algorithm every day and rolls out major changes every year. This is an activity the search engine giant has been up to since the 1990s. But why does i...

“It’s human nature to be attracted to the best,” says Brian Dean. That’s why the world’s tallest building, The Burj Khalifa attracts almost 2 million visitors per year. Hence in Digital Marketing what matters is how and from where to get in more Customers. Nowadays digital marketers are finding it increasingly difficult to capture the attention of their target audience. Also due to the heated up competition in marketing, they are not able to stand up to the expectations. As a result, marketers are finding a need for getting more creative, experimenting with new content mediums and varying their approaches to bringing in targeted new customers. Marketers are attempting to mix up styles of content in order to capture their target market’s attention; from lists to infographics and videos, content marketers are no longer simply writing blog posts in word format. Skyscraper technique has been a very important part of Digital marketing and SEO. This proven method of increas...

                         Link Reclamation & Link Roundups: Two leading assets of SEO Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors today are more influenced by paid adverts that lead them to specific sites. This leads the organisation to find it difficult generating the organic traffic as more money goes in influential campaigns. This nonetheless, is still possible to make organic traffic and while at it convert some of your web visitors to customers. One advantage of organic traffic is that visitors land on your site ‘naturally’ that is without being influenced. It means they are interested in your services or content. If what they find on your site impresses them enough, no doubt you will be in business. This is much impor...