Top 3 Essential Google Ranking Factors
In November 2010, Matt Cutts announced at PubCon that they
had over 200 Google ranking factors, with each having fifty or more variations.
Of those 200, here in this blog I present to you three most
important Google ranking factors.
1) Content
If you want to know how to improve your Google search rankings,
content is your main asset.
There are two things Google values in content most: its
quality and the ability to satisfy user search intent. You need to max
out both in order to win the ranking game; neglect even one of the
two, and you’ll be outclassed by countless websites who have invested in both.
Content comes in all forms: text, images, audio, video and
combinations thereof, and every one of them can take you to Google’s page #1,
although videos are the most popular and competitive. It all depends on whether
or not you can strike gold with its quality. How do you strike gold then?
- Optimize your content with the keywords you want to rank
for.
- Give your content a design that’s intuitive and pleases
the eyes.
- Anticipate user search intent and prepare content that
satisfies it as fully as possible, answering any possible question a user might
have.
- If conversions are your goal, plan out how you will guide
users through your content to the call-to-action and close the deal.You may
also try your luck at creating viral content. Not an easy task by any means,
but guaranteed to bring you lots of traffic and backlinks if it works out.
2) Backlinks
Backlinks are also
called “incoming links”, “Inboundlinks” These links are made when one website
links to others and backlinks are the most valued thing for SEO. When one
website shares your link, the traffic of that website can dribble on to yours
by clicking on the link making a small proverbial hole in your water tank of
traffic to profit an associated website holder.
Dofollow links to your site on other domains are the most
powerful ranking factor. When other sites offer their users to visit you,
Google’s algorithm understands you are better than the less acknowledged sites
and ranks you accordingly. So, is it as simple as putting a backlink on as many
websites as possible? Of course not.
What kind of
backlinks will help you rank?
- Dofollow and nofollow links (Google will doubt
your site’s quality if you have only one of the two)
- Links from relevant sites
- Links from sites with a higher domain authority
- Links from pages whose content is contextually related to
your site’s
- Naturally, losing backlinks will lead to losing your
rankings. Keep an eye on your site’s link profile in the Backlink
Quality Check reports.
3) RankBrain
RankBrain is an artificial intelligence (AI) component
of Google's Hummingbird search algorithm.
RankBrain uses machine learning to filter results
and improve the way Web pages are positioned in search engine results
pages (SERP). Machine learning software gathers information that is not
specifically provided to it. Like data mining, it searches
through data to find patterns and uses that data to improve the software's own
understanding.
It splits the query into vectors(word vectors) and
understands the users intent. Then, it gives the personalized results
considering location, personalization and words.
The RankBrain technology bases its interpretation of
ambiguous search queries -- and especially complex, multi-word queries
-- on knowledge about similar searches it has experienced. According to
Google, their technology recognizes like patterns among apparently dissimilar
complex queries and shorter, more easily understood queries. Those patterns
help RankBrain identify how those queries are actually similar. That information
can help the search engine algorithm interpret long and complex search queries
in the future and identify topics they might relate to.
Pre-RankBrain:
Google used its basic algorithm to provide results using guess model. Whenever
google receives a new search query, it uses guess model to fetch the results
but the possibility of fetching the best results is not known.
Post-RankBrain:
Google uses interpretation model to fetch the best results from the available
set of results. Whenever a new query is placed, it checks for the possible
factors and gives the best fit. This is a “still work-in progress” method but
ensures accurate results.
How to do SEO for
RankBrain?
To optimise your website for RankBrain you should do the
following things:
1) Create long-form
content – RankBrain focuses on optimising search terms which haven't
been searched on Google before. Expand your keyword range to include a number
of synonyms and variations of the word you're trying to rank for to get the
most people to your website.
Creating long-form content (1,500+ words) will help you
achieve this.
2) Make content
comprehensive – For example, if you're writing an article about how to
buy your first home, go beyond writing about what homebuyers ask and provide
answers to questions that are useful but might not be asked as often. The goal
of Google is to provide users with the best possible search result; the more
useful information you can provide on a topic, the higher you'll rank.
3) Write for humans –
In the Bloomberg video, the Google spokesman said RankBrain is like talking to
a human, not a computer. Don't write an article thinking only about keywords;
think about the person who will be reading it.
Importance of
RankBrain:
Google RankBrain is the third-most important ranking factor
(behind content and backlinks). If your website/web pages have :
1) High impression, poor CTR – you should get worried.
2) High CTR, low dwell time and high bounce rate – you
should get worried.
Meaning, you need to optimize your website.
With RankBrain in action, it’s not just about ranking higher
or getting more clicks. It’s all about how useful is your webpage to the
visitors. Because if it isn’t, this machine learning ranking program will
eventually demote that webpage for the particular keyword, rewarding someone
else.
#rankingfactors
#content #backlinks #rankbrain
#seo #9and9
Comments
Post a Comment