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Why Toxic Backlinks are Toxic and How to Cleanse Them in Few Simple Steps.

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Before we go into what ‘Toxic Backlinks’ actually are and why they are damaging to your website, brand, credibility and reputation, lets briefly cover what a legitimate ‘white hat’ backlink is…(‘white hat’ is the term used for Google approved SEO best practice and comes with a fairly high level of confidence that you will never be penalised by a Google Algorithm update). WHAT IS A BACKLINK? External Backlinks are the arteries of ‘The Internet’ sending lifeblood (‘Link Juice’) between its interconnected websites, a backlink from one site to another can be described as a vote in favour of the linked-to website. If your website is about ‘Ice cream parlour’ and you have a link to your site from "natrualsicecream.com" this tells Google (and other search engines) that your site is ‘vouched for’ by a site with a high authority score in your industry. If you have corresponding backlinks from other Ice cream parlours this all compounds your websites ‘Topical Authority...
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Optimize Hyperlocal SEO for MicroMoments|9and9

You for sure must have noticed those “near me” queries that pop up on your mobile device when you conduct a search. That’s no accident. In their eternal search to deliver the best results, the Google brain trust realized that a huge swathe of the population are in the process of leaving the house, or maybe they’re already driving around when suddenly a need to search occurs. Google calls this the “ micro-moment ”. It’s when search interest is highest and the imperative is to deliver the most accurate results that target the searcher’s intent. Marketers know that it is at this moment people are most interested in the Local 3-Pack, address, business hours, and directions. With the above have you got a brief idea? That is what hyperlocal marketing is all about. The Evolution of Local SEO into Hyperlocal The goal of search is to dig to the heart of user intent and show them the most relevant content for their search. This has only gotten more difficult as the volume of conte...
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Beginners Guide to Technical SEO – An Integral Part of On-page Optimization.

What is Technical SEO?? Technical seo refers to the process of optimizing a website for crawling and indexing. It can be further defined as optimizing a website such that search engines can crawl, interpret and index effectively. In other terms “ Technical SEO ” makes a website crawler friendly. Search engines have their own way of interpreting a website and consider a lot of on-page and off-page activities of the particular site and crawl through it to determine its position on SERPs . All the Digital Marketing Companies strive hard to get to the #1 Position in serps and take a lot of measures to get there. Let us take a brief note on SEO. On-Page Optimizations : It refers to the process of optimizing a website without any flaws in design, content, images  and the over-all structure. On-page optimization includes : Keyword Research, Optimizing Title, Meta tags, image optimizations, generating sitemap, setting up robot.txt file etc.., In short on-page refers to the over-...
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                      Accelerated Mobile Pages, the modern Need of website optimization. With almost 80% of search queries coming from mobile platforms, Google has been implementing new ways to make the mobile search experience more streamlined and convenient for its users. One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP). AMP, short for Accelerated Mobile Pages, is an open-source initiative and format by Google with the aim to speed up the web experience for mobile users. AMP pages are essentially stripped down versions of pages which are optimized to load fast on mobile devices. How do Accelerated Mobile Pages work? Unlike its direct competitor (Facebook Instant Articles), AMP is an open-source framework which is very easy to access. A page can be AMP-enabled by modifying the website’s HTML code with certain spec...
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                                                  Top 3 Essential Google Ranking Factors In November 2010, Matt Cutts announced at PubCon that they had over 200 Google ranking factors, with each having fifty or more variations. Of those 200, here in this blog I present to you three most important Google ranking factors. 1) Content If you want to know how to improve your Google search rankings , content is your main asset. There are two things Google values in content most: its quality and the ability to satisfy user search intent. You need to max out both in order to win the ranking game; neglect even one of the two, and you’ll be outclassed by countless websites who have invested in both. Content comes in all forms: ...
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             Content Marketing Undeniably The Emperor of Digital Marketing Most marketers are aware of the phrase “content is king”, yet the importance of content marketing continues to be underestimated. Let us know the importance of content marketing and how it is a major in digital marketing. Definition of Content Marketing Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to market itself. Content marketing looks like stories, which can take many forms. Some of the most common include:                 Infographics            ...
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Google to update its algorithm to Florida 2 & A guide on whole of Google algorithm

Google SearchLiaison recently tweeted about the latest google update called, “Florida 2”. It also stated in a tweet on March 13th that, “This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before.” Also Sullivan offered the previous guidance from March 12, 2018 on broad core    updates. Here’s what that tweet said: “There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” This may mean the current update about google is more inclined towards better content and hence better ranking. Lets just have a look on everything about the Google algorithms, its history and present. Google changes its algorithm every day and rolls out major changes every year. This is an activity the search engine giant has been up to since the 1990s. But why does i...
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