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             Content Marketing Undeniably The Emperor of Digital Marketing Most marketers are aware of the phrase “content is king”, yet the importance of content marketing continues to be underestimated. Let us know the importance of content marketing and how it is a major in digital marketing. Definition of Content Marketing Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to market itself. Content marketing looks like stories, which can take many forms. Some of the most common include:                 Infographics            ...

Google SearchLiaison recently tweeted about the latest google update called, “Florida 2”. It also stated in a tweet on March 13th that, “This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before.” Also Sullivan offered the previous guidance from March 12, 2018 on broad core    updates. Here’s what that tweet said: “There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” This may mean the current update about google is more inclined towards better content and hence better ranking. Lets just have a look on everything about the Google algorithms, its history and present. Google changes its algorithm every day and rolls out major changes every year. This is an activity the search engine giant has been up to since the 1990s. But why does i...

“It’s human nature to be attracted to the best,” says Brian Dean. That’s why the world’s tallest building, The Burj Khalifa attracts almost 2 million visitors per year. Hence in Digital Marketing what matters is how and from where to get in more Customers. Nowadays digital marketers are finding it increasingly difficult to capture the attention of their target audience. Also due to the heated up competition in marketing, they are not able to stand up to the expectations. As a result, marketers are finding a need for getting more creative, experimenting with new content mediums and varying their approaches to bringing in targeted new customers. Marketers are attempting to mix up styles of content in order to capture their target market’s attention; from lists to infographics and videos, content marketers are no longer simply writing blog posts in word format. Skyscraper technique has been a very important part of Digital marketing and SEO. This proven method of increas...

                         Link Reclamation & Link Roundups: Two leading assets of SEO Ranking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing, and website visitors today are more influenced by paid adverts that lead them to specific sites. This leads the organisation to find it difficult generating the organic traffic as more money goes in influential campaigns. This nonetheless, is still possible to make organic traffic and while at it convert some of your web visitors to customers. One advantage of organic traffic is that visitors land on your site ‘naturally’ that is without being influenced. It means they are interested in your services or content. If what they find on your site impresses them enough, no doubt you will be in business. This is much impor...